Industry Experience

Click on each industry to see examples of Blass B2B work

B2B Marketing

Image of collections of logos of clients of Blass Marketing

The unique demands of B2B marketing have been a long-time passion of the B2B team at Blass Marketing. We realize how B2B is different from consumer marketing. It requires specialized knowledge and understanding of a complex set of factors.

Sales cycles are long
Target audiences are well informed and often involve multi-disciplined teams
Investments can reach into the millions
Products are highly engineered for exacting performance
Messaging must be technical, informative, and creative

We know the language of business and how to engage a variety of audiences from engineers, C-suite, purchasing and more. By both asking and listening, we help your team identify and prioritize unique selling propositions. Then we bring that discovery to life with consistent, compelling, effective integrated communications programs that get results across all your communication priorities—branding and positioning, lead generation, sales literature, white papers, technical articles, case studies, demonstration videos, public relations, print and digital outreach, and more.

We love the business of B2B—the challenge, the complexity, the reward. Let’s start a conversation. Contact Kathy Weiss

Polymers

Source of ideas, inspiration and technical guidance related to creative application of color and special effects in product design & branding.

Clariant ColorForward^® 2018 Annual Color Forecasting Guide

Working in close collaboration with Clariant’s color experts, Blass Marketing participated in a weeklong workshop to listen, discover and vet consumer trends observed from all regions of the world. The group then instilled the findings to four themes that would have major impact on consumer products and color preferences in the coming year.

Blass Marketing researched each trend, citing examples throughout the world, to provide deep and broad international relevancy. Powerful of creative copy was crafted to convey compelling stories. The emotional graphic design for each theme combines photography, illustration and artwork to provide innovative and creative inspiration.

ColorForward is an internationally recognized forecast of color palettes associated with each of the trends influencing consumer behavior. 2017 is the 12th year that Blass has provided strategic and creative leadership in the development of this remarkable publication.

“Clariant ColorWorks has been working thankfully with Blass for many years, creating in close collaboration our color directional guide ColorForward®. Blass is a valuable partner in creating the yearly stories of each trend & combining them with just the right graphics, while also respecting our tight deadlines & aesthetic desires.”

Judith van Vliet
Designer VP Communications and Public Relations
Color Marketing Group
Clariant ColorWorks Europe/IMEA

Specialty Chemicals

Clariant International

One of the keys to effective sales tool development is through understanding the target audience and their position in the sales process. The Blass team worked with Clariant to combine key product performance delivered by the group’s collective competencies and resources for a winning result.

Click to view PDF of brochure

Assembly

The world’s premier resource for plastics joining technologies

Demonstrating market leadership with content marketing strategy

Great content is an indispensable means to raise brand awareness, disseminate areas of expertise and convey market leadership. Branson Ultrasonics has a committed program to generate educational and technical articles for use in public relations, and web content. Blass worked with communications and product management to generate a number of white papers and technical articles, supported by excellent graphics that can be pitched to publications for feature articles like the one shown here. They can also be used in an overall content marketing strategy for corporate websites as well as social media. View a PDF of Design World Magazine.

“Branson Ultrasonics has collaborated with Blass Marketing on many occasions in the writing of technical articles. Blass has an excellent professional technical writing team. We have been very pleased with the process and final outcome and plan for other projects, as part of our content marketing and PR Strategy.”

Elyse Davis
Marketing Communications Specialist, Americas
Branson Ultrasonics Corp

Construction

Energy & Power

Idatech

Next Example

The Blass Marketing team developed a super effective sales tool to demonstrate Idatech’s complex PEM fuel cell technology (now provided by h2Power Tech) used for telecom back up power in remote locations. Computer animation, establishes the environment and details system functionality.

Industrial Equipment

Branson Ultrasonics

New product demonstration using 3D animation

The Blass team was challenged to introduce a complex product demonstration for a major trade show before the unit was built. Using CAD, Blass built the machine digitally to demonstrate this state of the art vibration technology. Note: Machine later replaced by Branson GVX.

Instrumentation

PerkinElmer

Fluid Handling

Foxboro® Field Devices

Comprehensive Product Launch

Smart marketers continually seek new market and industry opportunities and pivot product R&D development to achieve growth objectives. We created a launch kit for Schneider Electric’s latest technology: Foxboro® MagPLUS, magnetic flowtubes with an integrated program including e-blast and electronic media, trade ad, market and technical collateral, technical article and show graphics. MagFLOW Technical Article | MagFLOW Application Data

Mining

The global leader in garnet abrasives

Trade Show Display Panel Design

Trade show exhibits and other displays are another opportunity for a effective and consistent brand experience. With our experience in trade show display design, our focus is the booth’s attention getting power to attract the potential client or customer walking down the aisle. Our marketing goal: draw them in and deliver messages that can encourage engagement.

The same branding goals also apply to display graphics, such as pull-up banners, for office environments in corporate locations, meetings, and sponsorships. No matter the location, no matter the size of audience, every outward-facing element should reflect the brand consistently.

Blass Marketing created and executed the brand look and feel for Barton International. The above shows brand application in a trade show display that effectively positions leadership and dovetails with the full gamut of communication elements from outbound promotion to product packaging, sales and technical sheets, web, videos and case studies.

“Barton has worked with Blass for over a decade. They have always been very flexible and responsive to our needs—which have changed considerably over the last 10 years. Our brand is presented in a more professional manner with consistent messaging across our markets. The level of marketing expertise that they provide is invaluable to me.”

Joyce W.
Marketing Manager
Barton International

Pharmaceutical

Pion-- Logo Design by Blass Marketing

Accelerating drug development through innovation

μFlux 3D Illustration and Animation

Enhance your marketing strategy. 3D renderings and illustrations give viewers an eye-catching view of a product or process that enhances the perception of your company and product. 3D renderings give your customer the ability to view your product from many angles, inside or outside, and to better understand how it functions even long before it is in production.

We can produce true life like realism to illustrate your products at their best. There will always be a need for great product photography – but there are also reasons to choose 3D illustration instead. 3D product renderings offer unlimited flexibility. Changing product labels, even the product itself, are just a mouse click away. In addition, there are many products that are just not photo-friendly due to how the product is manufactured. 3D illustration provides clean, clear “hero” shots of your product.

The Blass Marketing creative team is expert in animation and 3D illustration. Our team can work from CAD files or from a simple pencil sketch to create a “working model” of your product for your sales team and various media.

“We had a difficult story to tell with our latest in-situ measurement system, µFLUX. The pieces by themselves just didn’t sell the technology. Blass recreated the part with computer 3D illustration that, when animated, enables us to show exactly what the system does and how it is assembled. It is the single best product demo we have.”

Dave Kwajewski
Vice President, Sales and Marketing
Pion Inc.

Telecommunications

IntegraOptics -- Logo Design by Blass Marketing

Global provider of carrier-grade fiber-optic components

IntegraOptics Website

Integra came to Blass Marketing seeking a total rebranding and repositioning, new website, and national trade media advertising and PR campaign. We started with market research doing customer interviews to help determine what their customers really want. Then the strategy team at Blass Marketing studied the market and their competition and developed a brand strategy to best position the new IntegraOptics in their market. Blass Marketing designed new ads, began an ongoing PR campaign, designed, wrote and programmed a new website, and launched their new brand. The custom-designed website is based on X-cart and WordPress CMS and features a quote request system for over 5,500 products.

Adhesives/Sealants

GE Silicones

Fire and Ice Image

Stock photography cannot compare to an original image like this one that illustrates the high and low temperature performance capability and became synonymous with our client’s silicone brand. This image was widely used across all communications vehicles beginning with a leading trade publication cover and including global market literature, sales tools and more. The Blass marketing team has 15+ years of outstanding executions success in adhesives, sealants, encapsulants, potting agents fluids, additives and resins for building and construction, automotive, appliance, electronics, food processing, aviation and more.

Energy & Power

New Program Garners High Exposure and Buy-In

Multi-faceted Promotion Exceeds Goals Two-Fold

To maximize effectiveness, Blass began the NYSERDA Peak Load Reduction Communications Program with marketing research, gathering insight that fine-tuned market identity, media utilization and information preferences. Subsequently, the Blass team developed messaging and new program branding and executed in highly targeted, multi-pronged tactics including key business print and electronic media, landing pages for promotional material access, speaking engagements, case studies and other energy partner support materials. Blass also orchestrated a collaborative kick off with ConEdison, filling conference facilities to capacity 250+ level. Radio announcements were developed to run on Bloomberg radio only when the temperature exceeded a specific level to emphasize peak energy cooling loads. The program’s goals were exceeded two-fold. Link to Email | Link to Case Study Ad

Specialized B2B Services

Brand Strategy and Positioning
Market Research
Global Branding & Rebranding
Technical Copy Writing
Digital Video Animation
Trade Advertising
Sales Support and Promotion
Social Media
Technical Collateral
Trade Show Booth Design
Digital Marketing
Photography
Media Planning and Buying
Public Relations
Website Development
Web Hosting & SEO