Marketing Blog – Marketing Insights

Blass Marketing Honored with Prestigious BMA Carolinas ProAds Award for Dynamic Clariant ColorForward® Forecasting Brochure

Charlotte, NC – Blass Marketing, a 51-year-old family-owned marketing firm with offices in Charlotte and Upstate New York, has won a BMA Carolinas ProAds award for the firm’s essential work on Clariant’s ColorForward® “Consumer Color Directions forecasting brochure. The BMA Carolinas ProAds Awards recognize the best B2B marketing campaigns in the Carolinas. Each entry is judged on quality of work, objective, strategy and results. For the 12th consecutive year, Clariant challenged Blass to create a vibrant, visually stimulating, information-rich marketing brochure that identifies customer trends, global social attitudes and likely color preferences for the upcoming years for the plastics industry. The ColorForward concept helps brand managers and designers anticipate [...]

The Pandemic Hits Home

Disrupted habits create marketing opportunities I take an interest in consumer lifestyle changes and trends and was thinking about all of the disruptions to our daily habits and practices since we have been sequestered at home. Life has dramatically changed. It’s no longer customary to head off to work with a mug of coffee, drop the kids off at daycare and work in an office atmosphere for eight or nine, or more, hours only to repeat the a.m. routine. Habits were more easily followed. We are now struggling to survive in all of this “togetherness.” I found it beneficial, almost [...]

The Pandemic Hits Home

Disrupted habits create marketing opportunities I take an interest in consumer lifestyle changes and trends and was thinking about all of the disruptions to our daily habits and practices since we have been sequestered at home. Life has dramatically changed. It’s no longer customary to head off to work with a mug of coffee, drop the kids off at daycare and work in an office atmosphere for eight or nine, or more, hours only to repeat the a.m. routine. Habits were more easily followed. We are now struggling to survive in all of this “togetherness.” I found it beneficial, almost [...]

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Blass Marketing Blog is written by marketing gurus, providing insights about topics that covers everything from advertising, PR, SEO to lead generation and how to overcome roadblocks to achieve a  successful marketing campaign.

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