The unique demands of B2B marketing have been a long-time passion of the B2B team at Blass Marketing. We realize how B2B is different from consumer marketing. It requires specialized knowledge and understanding of a complex set of factors.
- Sales cycles are long
- Target audiences are well informed and often involve multi-disciplined teams
- Investments can reach into the millions
- Products are highly engineered for exacting performance
- Messaging must be technical, informative, and creative
We know the language of business and how to engage a variety of audiences from engineers, C-suite, purchasing and more. By both asking and listening, we help your team identify and prioritize unique selling propositions. Then we bring that discovery to life with consistent, compelling, effective integrated communications programs that get results across all your communication priorities—branding and positioning, lead generation, sales literature, white papers, technical articles, case studies, demonstration videos, public relations, print and digital outreach, and more.
We love the business of B2B—the challenge, the complexity, the reward. Let’s start a conversation. Contact Kathy Weiss