Charlotte, NC (May 31, 2017) – Blass Marketing, a 48-year-old family-owned marketing firm with offices in Charlotte and Upstate New York, has won a BMA Carolinas 2017 ProAds award for the firm’s essential work on Clariant’s 2018 ColorForward® “Consumer Color Directions 2018” forecasting brochure. The BMA Carolinas ProAds Awards recognize the best B2B marketing campaigns in the Carolinas. Each entry is judged on quality of work, objective, strategy and results.
For the 12th consecutive year, Clariant challenged Blass to create a vibrant, visually stimulating, information-rich marketing brochure that identifies customer trends, global social attitudes and likely color preferences for the upcoming years for the plastics industry. The ColorForward concept helps brand managers and designers anticipate years in advance, what colors will connect with consumers on a deep, emotional level. Blass has been creating the unique marketing brochure since the ColorForward concept was created 12 years ago.
“This is always such a challenging and rewarding project for us, and each year we look forward to a fantastic global collaboration. We are proud of our team for once again developing what has become such a valuable tool for Clariant and the entire plastics industry,” said Kathy Blass Weiss, vice president of Blass Marketing.
Swiss-based Clariant, with a location in Charlotte, is a world-leading specialty chemical company with 140 operating companies in 53 countries. ColorForward has grown in industry popularity, particularly in the last two years, and has been highlighted in more than 80 presentations and lecture programs around the world.
“Customers are very excited to learn how ColorForward anticipates changing consumer behavior and societal trends, and how these trends translate into certain sensibilities with regard to specific color families. They rely on our color forecasting as part of their product development process,” said Judith van Vliet, ColorWorks® designer and a leader of the ColorForward team. “Blass’ creative graphic style consistently pulls all these elements together in a way that appeals highly to our customers.”
Blass Marketing operates three separate divisions: Blass Research, Blass Public Relations and Blass Photography In recent years, the second-generation marketing firm increased its focus in market research/consumer insight, technology, and creative, and dedicated even more resources to website design, search engine optimization and e-commerce. Opening an office in Charlotte in 2016, Blass Marketing positioned itself nearer to a core client base rooted in the high-tech, plastics, chemicals and manufacturing industries.