Marketing Blog – Marketing Insights

The Net Promoter Score (NPS) is perhaps the best-known customer loyalty metric and has been widely adopted by more than two thirds of Fortune 1000 companies. Developed by F. Richheld, Bain and Co and Satmetrix in 2003 in his Harvard Business Review article, titled, the One Number You Need to Grow it’s a measure of how your customers rate their likelihood to recommend your company to a friend or colleague on a 10-point scale. The responses to that question then categorize your customers into three groups: Promoters, Passives and Detractors. On a scale of 0 (zero) to 10 (ten), with [...]

The following article may be of interest to many advertisers. Blass clients have experienced excellent results from campaigns than combine different forms of media working in concert to promote their message. Online media run with traditional media provides broad exposure andtargeted messaging. Billboards are having a heyday in a digital world Outdoor advertising is bigger than ever. From Recode.net. Sept 25, 2018 It’s the era of internet advertising. The era of targeting that tracks you acrossbrowsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format [...]