BRANSON Ultrasonics

Blass Marketing worked with Branson Ultrasonics in establishing a brand identity and created a branding standards manual

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Branding Standards Manual

At the conclusion of a comprehensive international brand audit, Blass Marketing recommended that Branson develop brand guidelines to recreate its brand identity, establish a literature architecture, and provide graphics standards to be applied across their global footprint.

Establishing branding standards is not just for Fortune 500 companies, every brand, from a startup, to large corporations, should have a set of branding guidelines to maintain their identity across vendors and media. The standards “manual”, can range from a couple of pages, to a binder completely covering all potential brand uses. The standards are the keys to present a consistent look and brand to the public.

Branson Ultrasonics logo - client of Blass Marketing

“After the Blass audit, it was clear our corporate guidelines were too broad. Blass helped us create a comprehensive, consistent identity for Branson within the Emerson corporate brand framework, and provided specific examples for virtually all applications of our brand graphic standards for our global market. This is a great tool for us.”

Crystal Rumph
Manager Global Marketing Communications & Digital Strategy
Branson Ultrasonics Corp