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Branding Standards Manual
At the conclusion of a comprehensive international brand audit, Blass Marketing recommended that Branson develop brand guidelines to recreate its brand identity, establish a literature architecture, and provide graphics standards to be applied across their global footprint.
Establishing branding standards is not just for Fortune 500 companies, every brand, from a startup, to large corporations, should have a set of branding guidelines to maintain their identity across vendors and media. The standards “manual”, can range from a couple of pages, to a binder completely covering all potential brand uses. The standards are the keys to present a consistent look and brand to the public.