Global provider of carrier-grade fiber-optic components
Integra came to Blass Marketing seeking a total rebranding and repositioning, new website, and national trade media advertising and PR campaign. We started with market research doing customer interviews to help determine what their customers really want. Then the strategy team at Blass Marketing studied the market and their competition and developed a brand strategy to best position the new IntegraOptics in their market. Blass Marketing designed new ads, began an ongoing PR campaign, designed, wrote and programmed a new website, and launched their new brand. The custom-designed website is based on X-cart and WordPress CMS and features a quote request system for over 5,500 products.