Case Study | Financial/Banking

It takes market insight to prosper in a financial environment that is constantly changing due to aggressive mergers and acquisitions. Local banks are uniquely challenged to compete in a mega-bank world. Research is an efficient, cost-effective way to assess these new customer environments to create more competitive “super-community” banks.

Case Study 

The Challenge: As part of an aggressive growth plan, a bank needed to learn about a market where they purchased several existing competitive branches, plus plan expansion in additional locations.

The Method: Blass Research conducted a multi-phase banking study that included mystery shopping, focus groups, one-on-one interviews, and customer satisfaction surveys to determine direction for strategic messaging.

Results: Our client was able to identify significant opportunities for brand enhancement, product refinement and messaging strategy.

Clients Served:

• First American Bank
• Berkshire Bank
• Lee Bank
• Key Bank
• UHY Advisors