The following article may be of interest to many advertisers. Blass clients have experienced excellent results from campaigns than combine different forms of media working in concert to promote their message. Online media run with traditional media provides broad exposure andtargeted messaging. Billboards are having a heyday in a digital world Outdoor advertising is bigger than ever. From Recode.net. Sept 25, 2018 It’s the era of internet advertising. The era of targeting that tracks you acrossbrowsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format [...]
Everyone wants to drive traffic to their website, but if that traffic doesn’t convert — whether that’s providing an email address, filling out a form, requesting a quote, or making a purchase — you’re not maximizing the value of a potential customer’s visit. The following are tips for getting your website visitors to take action. 1. Be sure your headline is engaging. The headline (H1 tag) on a landing page or home page is vital. Write one that engages visitors to learn more. It is also important to the search engines, so include appropriate keywords. 2. Include a clear value [...]
Gain a Better Understanding of your Customer Numerous studies have proven that it’s much more cost-effective to generate revenue by increasing sales to existing customers than it is to cultivate new ones. Research is clearly NOT selling and never should be, but conducting conversational-style in depth customer research using a third/impartial interviewer can contribute volumes to gaining a greater understanding of this crucial audience. Improve the Buying Experience The existing customer can give invaluable feedback on their experience and perceptions of the product(s), company and its service/technical support. I think the most significant facet to explore is the buying [...]
Blass Marketing Blog is written by marketing gurus, providing insights about topics that covers everything from advertising, PR, SEO to lead generation and how to overcome roadblocks to achieve a successful marketing campaign.