Marketing Blog – Marketing Insights

Everyone wants to drive traffic to their website, but if that traffic doesn’t convert — whether that’s providing an email address, filling out a form, requesting a quote, or making a purchase — you’re not maximizing the value of a potential customer’s visit. The following are tips for getting your website visitors to take action. 1. Be sure your headline is engaging. The headline (H1 tag) on a landing page or home page is vital. Write one that engages visitors to learn more. It is also important to the search engines, so include appropriate keywords. 2. Include a clear value [...]

  Gain a Better Understanding of your Customer Numerous studies have proven that it’s much more cost-effective to generate revenue by increasing sales to existing customers than it is to cultivate new ones. Research is clearly NOT selling and never should be, but conducting conversational-style in depth customer research using a third/impartial interviewer can contribute volumes to gaining a greater understanding of this crucial audience. Improve the Buying Experience The existing customer can give invaluable feedback on their experience and perceptions of the product(s), company and its service/technical support. I think the most significant facet to explore is the buying [...]

Gain a Better Understanding of your Customer Numerous studies have proven that it’s much more cost-effective to generate revenue by increasing sales to existing customers than it is to cultivate new ones. Research is clearly NOT selling and never should be, but conducting conversational-style in depth customer research using a third/impartial interviewer can contribute volumes to gaining a greater understanding of this crucial audience. Improve the Buying Experience The existing customer can give invaluable feedback on their experience and perceptions of the product(s), company and its service/technical support. I think the most significant facet to explore is the buying process: [...]